Just Money Festival
and AFJM Annual Membership Meeting

July 23 – 24, 2021, on Zoom 

Greetings Alliance For Just Money members, subscribers, and friends:

We are excited to announce the Just Money Festival for Friday evening, July 23, 7- 9 pm CT, and Saturday, July 24, noon – 8 pm+ CT. All are invited to attend this invigorating event!

We’ll have storytelling, singing, and fellowship to feature YOUR adventures promoting monetary reform.

Plus, we have three super cool learning events, all interactive:

  • Friday night the AFJM Youth Caucus will present the basics of monetary reform for newcomers. 
  • Saturday Katharina Serafimova will keynote the festival to help us reconnect nature, money, productivity, and community. 
  • Later Holly Walter Kerby and colleague H. Adam Steinberg will help us use Storyform Science to make our monetary reform message personal, focused, and impactful.

We will follow that with a session of concurrent breakout rooms followed by a panel presentation all of which will apply what we learned to communicating with various audiences via different media modes.

Saturday evening, with AFJM’s singer-songwriter Howard Switzer as MC, we will celebrate with song, creativity, spoken word — whatever you bring to share.

The AFJM Annual Membership Meeting will be Saturday 11-11:45 am CT, before the festivities begin. This meeting is for AFJM members only; all other festival sessions are open to everyone regardless of membership status. Results of the Board elections will be announced, and officers and committee chairs will highlight AFJM’s third year and give a word of inspiration as we begin our fourth year with the Just Money Festival.

Just Money Festival is a space for us to entertain, inform and bond with each other. We welcome all our members and subscribers, newcomers and friends.

Spaces may be limited, so please register ASAP.

In solidarity,

~~ The Festival Team

Quick links (in this page):

Festival Speakers

Schedule of Events



Quick links (to other pages):

Video Playlist of Festival [forthcoming afterwards]


Featured Festival Speakers 

Katharina Serafimova is a social entrepreneur who lives her dream to co-create projects to re-connect nature, money and community.  As a speaker and moderator, she facilitates events and processes that enable the transitions towards a value- and needs-based paradigm. After graduating from environmental natural sciences at ETH Zürich in 2004, she entered the corporate world. In 2010 she graduated with a Master of Advanced Studies in Business Communication and decided to “change sides” and work for an NGO to translate sustainability into the finance sector. Since 2014 she is lecturing at the Institute of Banking and Finance at University of Zürich.
Holly Walter Kerby is a chemist, playwright, educator, researcher and a longtime friend of AFJM founding member Lucille Eckrich.  She received the Community College Faculty Member of the year for the nation in 2012.  Her plays have been produced, published and podcast, and her research papers appear in numerous science education journals. Holly founded Storyform Science to teach science professionals and educators how to use elements and principles of story to communicate science concepts in ways that are engaging, understandable, and memorable.
H. Adam Steinberg is an Artist/Scientist at artforscience.com, Storyform Science, and the Wisconsin Institutes of Discovery. He has been teaching scientists how to effectively communicate their research, and how to visualise their data for more than 25 years. He also spends considerable time mentoring and teaching K-12 students.

Schedule of Events
All times listed in Chicago, Central Standard Time; Time Zone Info from WorldClock

Friday July 23

Time ActivityTitle or topic
7 – 7:15 pm CTWelcomeOpening of the Just Money Festival

7:15 – 8:30

Concurrent Sessions

A) Session with Newcomers

B) Sessions with Veterans

8:30 – 9All back in Main RoomReport from Sessions & Social Gathering

Saturday July 24

Time ActivityTitle or topic
11 – 11:45 am CTMembers MeetingThird Alliance For Just Money Annual Membership Meeting (AMM)
11:45 – 12:00 


Short Break for AFJM Members & Informal Welcome as all JMF Attendees Arrive
12:00 – 12:30 pmOpeningWelcome & Brief Intro to AFJM Ending with our Money Anthem by Howard Switzer

12:30 – 2:00

Keynote Address & Discussion

With Katharina Serafimova
2:00 – 2:15Break 
2:15 – 3:15SeminarIntroduction to Storyform Science for Monetary Reform with Holly Walter Kerby and H. Adam Steinberg
3:15 – 3:30BreakSigning up for Next Sessions

3:30 –  4:30


Concurrent Breakout Sessions Integrating our Stories for:

A) Social Media with the Youth Caucus 

B) Meeting with our Elected Leaders 

C) General Writing to Promote Just Money

4:30 – 5:15BreakDinner

5:15 – 6:20


Panel on JMR Movement Building with Groups External and Internal to AFJM

A) External: a) John Howell on League of Women Voters, b) Mary Sanderson on Women’s International League for Peace and Freedom, c) Sue Peters on the Green Party US    

B) Internal: a) Mary Sanderson on Informal Spanish Speakers Network, b) Karly Enger on ad hoc AFJM Youth Caucus

6:20 – 6:30 BreakA moment to get a beverage of choice
6:30 – 8 (or after)Happy HourPoems, Skits, Songs, Testimonies & Socializing


We request you to register for both days separately

Register here for Friday, July 23, 7 – 9 pm CT

Register here for Saturday, July 24, 12 – 9 pm CT

In addition to your registration, please, complete this form prior to the Just Money Festival, indicating which breakout room you prefer for our events on Friday and Saturday.

AFJM members only register here for the AFJM Annual Membership Meeting (AMM), Saturday, July 24, 11 am – 11:45 am CT

Note: Nonmembers are welcome to join the Alliance, which entails supporting AFJM’s Mission and Guiding principles, today by doing so here, and then you too may register for and attend our AMM.


We are a nonpartisan network of individuals, chapters, and organizational members from all walks of life who are working together to achieve a just, transparent, and sustainable money system that is accountable to the people.

Your donations will help cover our costs for the Festival. Donations are kept private and secure.

Please donate here.